THE WORK // BRANDING & EVENTS
When a tech giant
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What started as a small developer program traveling across 13 cities in India transformed into a flagship program for Google India where startups were mentored by the best in the tech world to solve for the nation using AI/ML and a whole lot of passion. Video produced by Google
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GOOGLE CLOUD
& BUILD FOR INDIA.
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Understanding the developers in India has its advantages. Helping them help us, that was a privilege. THE crafted the digital and event creatives for Google and the Ministry of Information Technology's Build For Digital India.
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Google Cloud Community Day
What started as a new look and feel transformed into a whole new vibe. All up in the cloud. THE and Identity Experiential executed the Event branding & management + Merchandise + digital & social creatives. Watch the event videos >> |
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THE WORK // Branding // Advertising
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A real estate brand finds loveCoEvolve Estates
ReBranding THE insight: you can't coevolve without a little love. When the developer decided to Think Happy Everyday, it was easy to find what drives their heart. This redefined everything for the brand as they moved forward with a new vision of being more sustainable, more humble, and more connected to the earth. 
THE new brand story has helped shaped new thinking, new interactions, redefining what the brand will create, the products they bring to market and the overall impact on this planet.
The transformation began with a simple truth. Change is the heartbeat of growth. |
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THE WORK // Branding // Digital
INTELLIGENCE
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ASKSID is an AI startup that had a far more intelligent proposition to be shared with the world. They needed to be perceived as strong global brand, with a differentiation that went beyond machines. THE INSIGHT: In a world of discovery and search, an AI company had to be curious to the nth. And thats how THE brand was positioned. Instead of a tagline, we led with the proposition, a motto, a credo, their call to intelligence. THE crafted AskSid's brand identity, presentation (PPT ) templates, ChatBot Design, Iconography, UX, pitch decks, battle cards, pitch video, website, and also designed and built their current office interiors. |
THE WORK // Branding // Advertising
SOME PLANS CAN CHANGE
YOUR LIFE
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KOLTE PATIL DEVELOPERS
THE creatively managed KPDLs Bengaluru portfolio. There were two distinct identities crafted for two distinct products. I-Towers and 24K Grazio are worlds apart, one for the imagination and the other, pure luxury. While they talked to two distinct audiences, they were united by the core philosophy of creation, not construction, also resonating with our ideology for brands to Think Happy Everyday. THE work included logos, core branding, site branding, floor plans, brochures, exhibition stalls, digital ads, print ads, radio, social media creatives, eDMs and direct and creative consulting. 
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THE WORK // Branding // Digital
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CONNECTING
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How does a cloud communications expert uncover a new way to communicate their business?
THE revitalised the brand, bringing it up to speed with a refreshed logo, stationery, digital content, integrated marketing creatives, and loads more, all powered by a driving newness, and a gradient par excellence. |
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THE WORK // Branding // Advertising // Digital
CRAFTING A
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BRANDS WHO DECIDED TO THINK HAPPY EVERYDAY
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