THE BILLBOARD
THAT BREATHES
It's not often that 400 million people are reached with zero media spend. This interactive installation which reacted in real-time to the environment and has a real-time AQI Display has been featured by over 75 media outlets and been to 5 cities, travelled to Poland, evoked thousands and thousands of reactions on social. Featured on NDTV, Times Networks, Mirror NOW, Republic, BBC and every single national daily.
THE highlight: The idea was open to multiple clients, and shared by multiple organisations like NGOs like Jhatkaa & Purpose and mainstream giants like Apollo Hospitals. |
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Video Produced by Quint
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THE URBAN
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It uncovers layers of interaction, experience and emotion, and explores the visible and invisible, while revealing the characters, characteristics and peculiarities of the urban.Tracing the activities of various urban actors - from the IT worker to the sex-worker, the traffic constable to the homemaker - we observe a city built on multiple modalities, constructs and constraints; a city in constant conversation: a conscious, dissonant, disruptive city; and a city of generative experiences that intersect and intertwine, weaving the very fabric of our existence. We examine the multiplicity of the urban aiming to generate discourses on alternative methods of city design, and re-look at ways to analyse and interpret real-time data in an environment transformed by technology and digital innovation. |
SYNESTHESIA 2015/2017Interactive Installation Design
- Exhibited at Maker Faire, Bangalore, 2015 - Featured at the Building Center, London 2017 - Published and Honorary Mention at the LAKA, Architecture That Reacts Competition, 2017 In the Anthropocene, where attention is currency and information experience, today’s hyper-connected users look less towards the built and habitable space for experiences, and more toward their devices. We have unconsciously coupled with our gadgets and devices, growing increasingly distant from the world around us. As the digital-real world divide deepens, we expect more from our devices, homes, habitats and communities. Can we reimagine our relationship with technology and the built environment? Can we start a new conversation between the city and the dweller? The objectives are manifold, each elicits an interpretation, each evokes a response. Our aim is to present a proposition that technology made invisible in our spaces can help us create new experiences which engage, enthuse and inspire. Synesthesia–a connected world where one thing inspires another. A reality where the argument of ‘Technology vs. Architecture’ becomes a synthesis of ‘Technology, with Architecture’. |
Synesthesia by day is intriguing, a visual anomaly that responds to users with sound and scent. Larger groups will cue unique responses––a pleasing scent to gather the crowd. By night, it transforms, a metamorphosis of light illuminating the night, serving as beacons, alive, ethereal, calling out to be engaged. Synesthesia encourages users to break barriers of space, touch and interpersonal interaction ––redefining how groups engage with spaces, and how spaces respond to groups. Imagine a user-defined lightshow unique to the moment the user started to engage. A self-generated experience, a result of the interaction of the user and the city.Using data from proximity and temperature, to sound, and crowd density, Synesthesia reacts in real-time to the changing dynamics of the city.
Every module of Synesthesia is part of a larger whole, creating a visual spectacle on a macro scale, redefining how the city engages, enthuses and excites the user on a micro scale. Through the course of its existence, Synesthesia will self-iterate and expose participants to varying contexts of our built space - a harbinger of a new era of urban; Synesthesia ultimately makes the user, the designer.
Every module of Synesthesia is part of a larger whole, creating a visual spectacle on a macro scale, redefining how the city engages, enthuses and excites the user on a micro scale. Through the course of its existence, Synesthesia will self-iterate and expose participants to varying contexts of our built space - a harbinger of a new era of urban; Synesthesia ultimately makes the user, the designer.
ART BENGALURU 2018
One of Bengaluru's most recognised Art Festivals hosted by Sublime at UB City every year. Think Happy Everyday worked from the core idea, to the event structure and organisation, creative direction, and designed and produced the main installation at THE Workshop. An El-Wire thread art structure that made the iconic Art Bengaluru Logotype. We did spend some time making the thread art light installation which welcomed lakhs of visitors to the festival.
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Video by LBB.
CELEBRATING A FESTIVAL OF TREESThe idea: To create a fully sustainable festival that engaged, and educated audiences.. No printed posters, zero plastic, zero waste. A day when the people of bangalore celebrated trees.
Mara Habba (literally meaning- Festival of trees) gave the trees a voice. Celebrities, Conservation specialists, concerned citizens and children spent time in Cubbon Park as the day festival brought about awareness and helped people get closer to nature. |
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Video produced by Chill Panther.